The roost

Field notes from the night shift

What we learn watching AI answer questions about businesses like yours — who gets named, who gets cited, and what actually moves the needle when the answer isn’t you.

All generative engine optimization AI visibility AI SEO AI search share of voice AI visibility score brand monitoring ChatGPT citations

How to Get Cited by ChatGPT, Claude, and Perplexity: A Tactical Guide to Generative Engine Optimization

Learn how UK SaaS and DTC brands can get cited by ChatGPT with generative engine optimisation, technical SEO and trusted content.

Sep 4, 2026

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How Solo Founders Can Get Cited by ChatGPT and Claude (Without an Enterprise Budget)

Learn how solo founders can get cited by ChatGPT and Claude with a low-budget checklist for clearer content, technical SEO and AI search tracking.

Jul 21, 2026

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