The metric
One number that answers “where do we stand?”
The visibility score is a 0–100 measure of how present your brand is in AI answers — per platform, comparable week over week, with no black box. Four components, four public weights.
Every brand already has this number. Most have never seen theirs.
Visibility score
acme.com · this week
74/100
▲ +6 vs prev. 7 days
How the score is built
- Query coverage35%
- Position-weighted citations30%
- Share of voice20%
- Soft mentions15%
What's in the number
Four components, weighted the way they matter
35%
Query coverage
Of the questions your audience asks, how many cite you at all?
Move it: Publish direct answers to the queries where you're absent.
30%
Position-weighted citations
The first source an answer leans on counts for more than a footnote.
Move it: Sharpen the pages already cited — answer the question fast, near the top.
20%
Share of voice
Your citations as a share of everyone's — competitors' wins show up as your losses.
Move it: Study the queries you lose. Comparison pages win them back fastest.
15%
Soft mentions
Named without a link — the model knows you even when it doesn't cite you.
Move it: Consistent naming on the pages platforms already trust.
Reading the number
Where does your brand sit on this line?
0–30Invisible
AI rarely reaches for you. Coverage first: answer the queries where you don't exist yet.
30–70In the mix
You're in the conversation, not leading it. Work position and share of voice.
70–100The source
Platforms rely on you. Now defend it — watch competitors and sentiment.
Your competitors have a score too
Add your domain and see both — yours and theirs — before the next time a customer asks.
See what AI says about you