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FAQ

Fair questions, straight answers

Everything we get asked, in one place. If yours isn’t here, ask us directly.

Getting started

What is MentionOwl?

MentionOwl monitors how often AI platforms — ChatGPT, Claude, Gemini, Copilot and Perplexity — cite or mention your website when answering the questions your audience asks. It rolls the results into a 0–100 visibility score, tracks competitors and sentiment, and tells you how to improve.

How do I set it up?

Add your domain. MentionOwl crawls your site, writes a two-sentence summary, generates nine questions your audience is likely to ask AI, runs them across all platforms, and scans your site's AI legibility. The first results usually arrive within minutes.

Do I need to install anything?

Not for citation monitoring — that works from the domain alone. The optional traffic tracking uses a one-line script so you can see human visitors and AI crawler activity on your own pages.

Can I share a site with my team?

Yes. Site owners can invite members by email. Members see and operate everything on the site; only owners can manage membership or delete the site.

How it works

What exactly is a citation?

Perplexity and Google AI Mode return web-grounded references. The ChatGPT, Claude, Gemini and Copilot launch sources are model simulations whose inline URLs are not treated as proof of retrieval. We preserve the full answer and label the source contract clearly.

How often do my queries run?

The paid trial includes one baseline run. Starter and Growth then run weekly; Pro and Agency run daily. Paid plans include capped immediate reruns for new or materially changed prompts.

Where do the questions come from?

We generate nine starter questions from your site's actual content, across three intent groups: discovery ('best tools for…'), active search ('how do I…'), and comparison ('X vs Y'). You can edit, delete, or replace all of them.

What if a platform doesn't cite anyone at all?

We store that too. A zero-citation answer is meaningful evidence — it tells you the platform is answering from memory rather than the live web for that question, which changes how you should respond.

Does MentionOwl automate the ChatGPT website?

No. We use the platforms' APIs and their search integrations — the supported, stable way to observe answers. We don't puppeteer consumer chat UIs.

Platforms & data

Which platforms are supported?

ChatGPT, Claude, Gemini, Copilot and Perplexity — the five platforms where buying-intent questions actually get asked. When another platform earns a place on that list, we add it.

How far back does my history go?

From the day you add a site. We can't backfill older answers. Starter exposes 90 days, Growth one year, and Pro and Agency expose full history.

How does the visibility score work?

It's a weighted 0–100 blend of four measures: query coverage (35%), position-weighted citation rate (30%), share of voice (20%), and soft mention rate (15%). The full formula is public — see the visibility score page.

What does the tracking script collect?

Page URL, referrer, and user agent — aggregated by day. It's cookieless, builds no personal profiles, and classifies known AI bots separately from human visits.

Pricing & account

What's included in the paid trial?

For $1 you get seven days, one domain, up to 15 prompts and one complete baseline monitoring run. Your selected plan starts on day eight unless you cancel.

What does Pro add?

Up to five sites, ongoing scheduled monitoring, full history, competitor benchmarks, weekly email digests, API and MCP access, and citing-page health checks.

How do I cancel?

Through Stripe's billing portal, linked from your profile. Two clicks, effective at the end of the paid period, no retention flow.

How do I get support?

Email support@mentionowl.com. A human reads it and replies within 24 hours.

Still wondering about something?

Write to us — a human replies within 24 hours.

support@mentionowl.com