Pitch the pages that cite your rivals
Find the pages an AI learned to cite a competitor from — and get your brand into them.
What this play does
When a model cites a competitor and not you, it learned that citation from a specific page — a review, a comparison, a resource list. Find it, get in front of the person who owns it, and you close the gap at the source.
The loop
- 1
MentionOwl surfaces the exact URLs where a rival is cited and you are not.
- 2
Your agent scrapes each page for the angle and the editorial contact.
- 3
It enriches the contact and drafts a pitch written around that specific article.
- 4
Outreach goes out through your own email or CRM — logged, not blasted.
What you get
- A ranked list of citation-gap pages worth pitching
- A tailored draft per page, not a mass template
- The whole loop repeatable each month
The owl’s part
The MentionOwl data and MCP tools this play leans on.
Example agent prompt
Paste this into any agent with the MentionOwl MCP connected. The owl answers for the MentionOwl parts; your agent handles the rest.
MentionOwl MCP connectedPull the citation report for the last 30 days. Find every URL where our top 3 competitors are cited but our brand is not. For each, scrape the page for the author, an editorial contact, and the section a competitor appears in, then draft a personalised outreach email proposing we're added — with a hook specific to that article.
