The roost

Field notes from the night shift

What we learn watching AI answer questions about businesses like yours — who gets named, who gets cited, and what actually moves the needle when the answer isn’t you.

All AI visibility generative engine optimization share of voice AI search AI SEO AI search platforms AI answer engines AI brand monitoring

How AI Answer Engines Are Reshaping SaaS Buyer Journeys (And Where You're Getting Skipped)

A data-driven look at how ChatGPT, Perplexity, and Gemini are inserting themselves into SaaS research funnels—and what UK SaaS and DTC brands need to

Aug 5, 2026

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