The roost
What we learn watching AI answer questions about businesses like yours — who gets named, who gets cited, and what actually moves the needle when the answer isn’t you.
Track competitor AI mentions, share of voice and AI visibility score across ChatGPT, Claude and Gemini to uncover gaps, improve rankings and win sales
Sep 11, 2026
Read →Being mentioned by ChatGPT or Gemini isn't the same as being recommended. I break down why AI sentiment matters more than AI mentions, with data on ho
Sep 9, 2026
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AI mentions don’t always mean endorsement. Learn how UK founders can track sentiment, spot negative framing and turn AI visibility into conversions.
Jul 30, 2026
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