The roost

Field notes from the night shift

What we learn watching AI answer questions about businesses like yours — who gets named, who gets cited, and what actually moves the needle when the answer isn’t you.

All generative engine optimization AI visibility AI SEO AI visibility score share of voice AI search brand monitoring ChatGPT citations

What to Do When AI Recommends Your Competitor First: A Diagnosis-to-Fix Guide for UK Small Businesses

When AI recommends a competitor, learn how to verify the pattern, find the cause, improve visibility, and track progress across major platforms.

Sep 21, 2026

Read →