The roost

Field notes from the night shift

What we learn watching AI answer questions about businesses like yours — who gets named, who gets cited, and what actually moves the needle when the answer isn’t you.

All AI visibility generative engine optimization AI SEO brand monitoring share of voice AI search AI visibility score ChatGPT citations

ChatGPT vs Perplexity vs Gemini: How Each AI Engine Cites Sources and What It Means for Your Brand

ChatGPT vs Perplexity: compare how Gemini and other AI engines cite sources, shape answers and surface brands—with a UK guide to monitoring each platform.

Nov 5, 2026

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