The roost

Field notes from the night shift

What we learn watching AI answer questions about businesses like yours — who gets named, who gets cited, and what actually moves the needle when the answer isn’t you.

All AI visibility generative engine optimization AI SEO share of voice AI search AI search platforms brand monitoring AI answer engines

Generative Engine Optimization: The New Growth Channel SaaS Teams Can't Afford to Ignore

GEO is behaving like SEO did in 2004 — early, underpriced, and easy to dominate. Here's how SaaS and DTC brands should budget, build, and measure it.

Aug 11, 2026

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