The roost

Field notes from the night shift

What we learn watching AI answer questions about businesses like yours — who gets named, who gets cited, and what actually moves the needle when the answer isn’t you.

All AI visibility generative engine optimization AI SEO brand monitoring share of voice AI search AI visibility score ChatGPT citations

How to Build a Content Strategy That Earns AI Citations: A Question-First Guide

Build a content strategy for AI citations: start with buyer questions, create answer-first pages with credible proof, and track queries to refine what AI engines cite.

Nov 6, 2026

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