The roost

Field notes from the night shift

What we learn watching AI answer questions about businesses like yours — who gets named, who gets cited, and what actually moves the needle when the answer isn’t you.

All generative engine optimization AI visibility AI search AI SEO share of voice brand monitoring AI search platforms ChatGPT citations

AI Shopping Assistants Are Reshaping Product Discovery: How to Avoid the Shrinking Shortlist

AI shopping assistants like ChatGPT and Gemini now curate product shortlists before shoppers see a search results page. Here's how UK e-commerce brand

Sep 1, 2026

Read →