The roost

Field notes from the night shift

What we learn watching AI answer questions about businesses like yours — who gets named, who gets cited, and what actually moves the needle when the answer isn’t you.

All generative engine optimization AI visibility share of voice AI SEO AI visibility score AI search brand monitoring ChatGPT citations

Adding AI Visibility Metrics to Your Marketing Dashboard: A Practical Integration Guide

Build a smarter marketing dashboard: integrate AI visibility metrics, share of voice and citation data with Looker, Tableau and your UK reporting stack

Sep 22, 2026

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