The roost

Field notes from the night shift

What we learn watching AI answer questions about businesses like yours — who gets named, who gets cited, and what actually moves the needle when the answer isn’t you.

All AI visibility generative engine optimization AI SEO brand monitoring share of voice AI search AI visibility score ChatGPT citations

How Brands Quietly Lose Share of Voice in AI Answers: A Guide for Agencies

Learn how to track share of voice in AI answers, spot competitors overtaking your brand, and use AI visibility monitoring to catch declines before traffic falls.

Nov 2, 2026

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