The roost

Field notes from the night shift

What we learn watching AI answer questions about businesses like yours — who gets named, who gets cited, and what actually moves the needle when the answer isn’t you.

All AI visibility generative engine optimization AI SEO AI search share of voice AI visibility score brand monitoring ChatGPT citations

Is Your Store Excluded From AI Shopping Shortlists? A Diagnostic Checklist for UK E-Commerce Brands

Find out why your products might be missing from ChatGPT, Perplexity, and Gemini shopping recommendations. A data-backed self-audit with 5 sections an

Sep 14, 2026

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How to Avoid Being Left Off AI-Generated Shopping Shortlists: A Merchandiser's Guide to AI Shopping Visibility

Learn how AI shopping shortlists work and get a tactical checklist for product pages, reviews, testing, and ongoing visibility across UK e-commerce.

Jul 31, 2026

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