The roost

Field notes from the night shift

What we learn watching AI answer questions about businesses like yours — who gets named, who gets cited, and what actually moves the needle when the answer isn’t you.

All AI visibility generative engine optimization AI search share of voice AI SEO brand monitoring AI visibility score ChatGPT citations

The Rise of AI Shopping Assistants: What E-commerce Brands Need to Know Before Being Left Off the Shortlist

AI shopping assistants are changing how UK shoppers discover products. Learn how they build shortlists, what exclusion costs, and how AI visibility an

Oct 13, 2026

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AI Shopping Assistants Are Reshaping Product Discovery: How to Avoid the Shrinking Shortlist

AI shopping assistants like ChatGPT and Gemini now curate product shortlists before shoppers see a search results page. Here's how UK e-commerce brand

Sep 1, 2026

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AI Shopping Assistants: What E-commerce Brands Must Know to Avoid Invisible Exclusion

AI shopping assistants now shape product shortlists. Learn how UK brands can audit visibility, fix product data, and earn inclusion in AI recommendati

Jul 20, 2026

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