The roost

Field notes from the night shift

What we learn watching AI answer questions about businesses like yours — who gets named, who gets cited, and what actually moves the needle when the answer isn’t you.

All AI visibility generative engine optimization AI SEO AI search share of voice brand monitoring AI search platforms ChatGPT citations

AI SEO vs Traditional SEO: A Comparison Framework Marketing Teams Can Take to Leadership

AI SEO and traditional SEO aren't the same game. Here's the side-by-side comparison marketing teams need to report share-of-voice and AI visibility da

Aug 28, 2026

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