The roost
What we learn watching AI answer questions about businesses like yours — who gets named, who gets cited, and what actually moves the needle when the answer isn’t you.
Wondering if ChatGPT or Gemini recommends you over local rivals? Here are five low-effort, non-technical ways UK small businesses can improve their AI
Oct 15, 2026
Read →Discover why AI shopping assistants skip most e-commerce sites. This AI legibility checklist walks UK online retailers through 16 technical checks to
Oct 7, 2026
Read →Understand how ChatGPT citations work, where recommendations get their information, and what solo founders can influence to improve AI visibility.
Oct 2, 2026
Read →Confused about AI SEO vs traditional SEO? I break down the data on how ChatGPT, Gemini and Perplexity recommend businesses differently from Google, pl
Oct 2, 2026
Read →Buyers now ask ChatGPT before reading G2 reviews. I break down why SaaS brands are invisible in AI recommendations and the AI visibility steps that wi
Sep 29, 2026
Read →Package AI visibility audits into profitable AI SEO service lines for UK agencies—cover 16 checks, pricing, deliverables and client-ready positioning.
Sep 11, 2026
Read →Learn how to build a content strategy for AI citations without a marketing team. Practical guidance on formats, prioritization, and measuring AI SEO r
Sep 8, 2026
Read →Learn what AI legibility means and run through a practical 16-point checklist to see if ChatGPT, Perplexity, and Gemini can actually read and recommen
Sep 3, 2026
Read →AI SEO and traditional SEO aren't the same game. Here's the side-by-side comparison marketing teams need to report share-of-voice and AI visibility da
Aug 28, 2026
Read →A data-driven guide for UK agencies on pitching, packaging, and pricing AI visibility monitoring as a new service line—without adding manual workload.
Aug 12, 2026
Read →GEO is behaving like SEO did in 2004 — early, underpriced, and easy to dominate. Here's how SaaS and DTC brands should budget, build, and measure it.
Aug 11, 2026
Read →Not sure if you need an AI visibility tool yet? Use this founder's self-assessment to see whether manual checking still works or you're already losing
Aug 7, 2026
Read →Learn how AI shopping shortlists work and get a tactical checklist for product pages, reviews, testing, and ongoing visibility across UK e-commerce.
Jul 31, 2026
Read →A repeatable generative engine optimization framework for agencies: map customer questions, structure answers for AI extraction, and prove citation im
Jul 24, 2026
Read →AI SEO and traditional SEO now diverge for SaaS brands. Learn how AI search ranking actually works, why Google rank #1 doesn't guarantee ChatGPT citat
Jul 17, 2026
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