Building an AI Visibility Strategy Your Team Can Execute: A Practical Guide
A practical guide for UK marketing teams on building an AI visibility strategy: set baselines, assign ownership, prioritise fixes, and report share of
Oct 22, 2026
Read →The roost
Field notes from the night shift
What we learn watching AI answer questions about businesses like yours — who gets named, who gets cited, and what actually moves the needle when the answer isn’t you.
How Agencies Can White-Label AI Visibility Reporting: A Practical Guide
A guide for UK agencies on white-labelling AI visibility reporting: which metrics to include, how to explain scores to clients, how to automate monthl
Oct 19, 2026
Read →How to Track Competitor Mentions Across AI Answer Engines: A Share of Voice Guide
A repeatable process for tracking competitor share of voice across ChatGPT, Claude, Gemini, Copilot and Perplexity, with reporting guidance for UK mar
Oct 16, 2026
Read →Why Being Mentioned by AI Isn't Enough: How Sentiment Shapes Your Real AI Visibility Score
Mention counts tell leadership nothing about brand perception. Learn how sentiment analysis across ChatGPT, Gemini, and Perplexity reveals whether AI
Oct 9, 2026
Read →Understanding Your AI Visibility Score: A Founder's Guide to What It Actually Measures
A plain-language breakdown of the AI visibility score—query coverage, position-weighted citations, and share of voice—so founders know exactly what to
Oct 8, 2026
Read →Turning AI Visibility Data Into a Winning QBR Presentation: A Marketing Team's Guide
Turn AI visibility and share of voice data into a leadership-ready QBR narrative with metrics, competitor benchmarks, and next-quarter goals.
Oct 5, 2026
Read →Share of Voice in AI Answers: How Marketing Teams Should Measure and Report It
Measure AI share of voice across ChatGPT, Gemini and Perplexity, track brand visibility, and report LLM monitoring insights to UK marketing teams now.
Sep 28, 2026
Read →Adding AI Visibility Metrics to Your Marketing Dashboard: A Practical Integration Guide
Build a smarter marketing dashboard: integrate AI visibility metrics, share of voice and citation data with Looker, Tableau and your UK reporting stack
Sep 22, 2026
Read →Share of Voice in AI Answers: The New Marketing Metric Leadership Actually Wants to See
Learn how to define, calculate and report AI share of voice in the UK, using AI visibility scores and brand monitoring to track performance over time.
Sep 16, 2026
Read →Tracking Competitors' AI Mentions: A SaaS Playbook for Winning Share of Voice in ChatGPT, Claude, and Gemini
Track competitor AI mentions, share of voice and AI visibility score across ChatGPT, Claude and Gemini to uncover gaps, improve rankings and win sales
Sep 11, 2026
Read →Case Study: How One E-commerce Brand Lost Its AI Market Share (And What the Data Revealed)
A real-world case study on how an e-commerce brand quietly lost AI visibility to a competitor—and the data-backed recovery plan that brought its share
Sep 7, 2026
Read →Understanding Your AI Visibility Score, Explained: A Marketer's Guide to Reporting AI Search Performance
What actually goes into an AI visibility score, and how do you present it to leadership? I break down query coverage, position-weighted citations, and
Sep 4, 2026
Read →How ChatGPT Decides Which Brands to Recommend: A Technical Breakdown for Product Marketers
Learn how ChatGPT citations work, which sources influence AI recommendations, and how brands can improve visibility, trust, and share of voice.
Aug 31, 2026
Read →AI SEO vs Traditional SEO: A Comparison Framework Marketing Teams Can Take to Leadership
AI SEO and traditional SEO aren't the same game. Here's the side-by-side comparison marketing teams need to report share-of-voice and AI visibility da
Aug 28, 2026
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Share of Voice in the AI Era: How Marketers Should Measure Visibility in ChatGPT, Gemini, and Perplexity
Discover how share of voice has evolved into AI visibility: learn to measure brand citations across AI search platforms and benchmark competitors.
Jul 30, 2026
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How to Track If AI Assistants Recommend You Over Competitors (A DIY Guide for UK Small Businesses)
Learn how to measure share of voice across AI answers, compare local competitors, and know when manual checks should give way to automation.
Jul 30, 2026
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Case Study: How an E-commerce Brand Lost Sales to AI Answers (And Never Saw It Coming)
See how a UK retailer lost share of voice in AI shopping answers, the warning signs it missed, and the steps that helped restore AI visibility.
Jul 30, 2026
Read →How Marketing Teams Can Use AI Visibility Data in QBRs: A Template Walkthrough
Turn AI visibility data into a leadership-ready QBR slide with share of voice, competitor benchmarks, key metrics and clear next-quarter goals now.
Jul 23, 2026
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