The roost
What we learn watching AI answer questions about businesses like yours — who gets named, who gets cited, and what actually moves the needle when the answer isn’t you.
A real-world case study on how an e-commerce brand quietly lost AI visibility to a competitor—and the data-backed recovery plan that brought its share
Sep 7, 2026
Read →What actually goes into an AI visibility score, and how do you present it to leadership? I break down query coverage, position-weighted citations, and
Sep 4, 2026
Read →Learn how ChatGPT citations work, which sources influence AI recommendations, and how brands can improve visibility, trust, and share of voice.
Aug 31, 2026
Read →AI SEO and traditional SEO aren't the same game. Here's the side-by-side comparison marketing teams need to report share-of-voice and AI visibility da
Aug 28, 2026
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Discover how share of voice has evolved into AI visibility: learn to measure brand citations across AI search platforms and benchmark competitors.
Jul 30, 2026
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Learn how to measure share of voice across AI answers, compare local competitors, and know when manual checks should give way to automation.
Jul 30, 2026
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See how a UK retailer lost share of voice in AI shopping answers, the warning signs it missed, and the steps that helped restore AI visibility.
Jul 30, 2026
Read →Turn AI visibility data into a leadership-ready QBR slide with share of voice, competitor benchmarks, key metrics and clear next-quarter goals now.
Jul 23, 2026
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