The roost
What we learn watching AI answer questions about businesses like yours — who gets named, who gets cited, and what actually moves the needle when the answer isn’t you.
Learn how ChatGPT citations work, which sources influence AI recommendations, and how brands can improve visibility, trust, and share of voice.
Aug 31, 2026
Read →AI SEO and traditional SEO aren't the same game. Here's the side-by-side comparison marketing teams need to report share-of-voice and AI visibility da
Aug 28, 2026
Read →Learn what AI visibility means, why ChatGPT and Perplexity are becoming a new search channel, and how solo founders can automate brand monitoring with
Aug 27, 2026
Read →GEO is behaving like SEO did in 2004 — early, underpriced, and easy to dominate. Here's how SaaS and DTC brands should budget, build, and measure it.
Aug 11, 2026
Read →Measure and improve AI citation rate with practical e-commerce tactics for product pages, comparison content, testing and generative engine optimizati
Aug 7, 2026
Read →A data-driven look at how ChatGPT, Perplexity, and Gemini are inserting themselves into SaaS research funnels—and what UK SaaS and DTC brands need to
Aug 5, 2026
Read →A repeatable generative engine optimization framework for agencies: map customer questions, structure answers for AI extraction, and prove citation im
Jul 24, 2026
Read →AI shopping assistants now shape product shortlists. Learn how UK brands can audit visibility, fix product data, and earn inclusion in AI recommendati
Jul 20, 2026
Read →AI SEO and traditional SEO now diverge for SaaS brands. Learn how AI search ranking actually works, why Google rank #1 doesn't guarantee ChatGPT citat
Jul 17, 2026
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